by KFC may be known for its fried chicken, but it’s on the verge of breaking into the fashion world by teaming up with HYPE to launch a 47-piece clothing line.
The fast food chain has collaborated with lifestyle brand HYPE to create a collection of clothing and accessories including hoodies, down jackets and bucket hats (no pun intended).
The range of co-branded clothing and accessories features designs inspired by both brands, mixing KFC’s tongue-in-cheek interactive messages with bold HYPE origin statements.
Covering your everyday staples, the exclusive range includes bralettes, joggers, t-shirts, hats and backpacks, which the brands claim will make you “look and feel festival-ready”.
Inspired by the history of KFC, including its menus and slogans, the collection features HYPE’s original dad cap shape with the “Bargain Bucket” printed on the front.
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There are also statement loungewear sets made from soft fabrics with It’s Finger Lickin’ Good written across the top.
For those who want to go a little more subtle, the range offers accessories including a KFC bucket bag and a KFC drink bag, carefully designed to hold a bucket of chicken and a KFC drink respectively.
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The prominence of both brands means this is a match made in food and fashion heaven and the collaboration is sure to resonate with Insta influencers.
The collection will be launched from 4 August 2022 exclusively at Hype’s London store in Carnaby, via justHYPE.com and at select retailers worldwide.
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KFC isn’t the only fast-food chain craving a bite of the fashion burger.
It was announced last week that Greggs has once again teamed up with fellow high street giants Primark to launch a second fashion collaboration.
Months after causing a stampede in stores across the UK, the company has announced its latest collection of 21 items designed to help fans get ‘festival ready’ in style.
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It will launch in Primark stores on August 5, but there will also be previews in select cities.
McDonalds has also dipped its nuggets into the fashion world, previously launching a loungewear collection that featured a number of all-around favorites.
The “breakkiewear” included a button-down dress, pajama bottoms, and a t-shirt with bacon and egg McMuffins, hash browns, and other breakfast favorites.
Pizza Hut launched an entire clothing collection last year that taps into a trend of ’90s nostalgia.
The included limited-edition capsule line, called Pizza Hut Tastewear, taps into the latest streetwear trends with tracksuits and mules featuring designs inspired by Pizza Hut’s iconic red roof, checkered tablecloths and Tiffany-style lamps.
