If you’re a beauty enthusiast, chances are you’re already familiar with the work of Westman Atelier founder and makeup legend Gucci Westman, who has powdered the faces of celebrities like Gwyneth Paltrow, Anne Hathaway and Emily Ratajkowski. In a new development for her eponymous brand, the artist has launched Westman Brides, an online platform showcasing step-by-step tutorials for three types of wedding-inspired makeup looks curated by Westman: The Classic Bride, The Romantic Bride and Mother of the Bride.
“A lot of brides really want to improve and amplify themselves as opposed to a more transformative concept, and that’s what Westman Brides is all about,” says Westman BAZAAR.com. “It’s very intuitive when you want to play around with makeup – targeting gives you a lot of confidence because it’s so easy to use these products yourself.”
Each beauty look includes an accompanying instructional video showing Westman how to create a look from start to finish, along with a list of the exact Westman Atelier products she uses and additional item recommendations. The artist notes that these tutorials are not meant to be intimidating, but rather serve as an easy way to build up a bride-to-be’s makeup experience while also adding a bit of fun to the process.
“It’s not like you have to take 500 steps to change the way you look. You might be able to give your skin that beautiful finish, and you’ll also be pleasantly surprised at how easy it is,” she continues. “And then when you have a makeup artist, you can have a little bit more experience in terms of what you’re asking the makeup artist to do.”
For everything you need to know about bridal beauty this season – from how to keep your makeup in place on hot summer days (and nights) to how to prepare seamlessly for makeup rehearsals – provides Westman below some of her most coveted professional tips.
What are some of the key components that bridal makeup includes?
I think it really caters to the complexion. You want your skin to look like you’ve been healthier than ever, as radiant – in all the right ways – as you’ve ever been, and your facial features to be on point. So it’s really a combination of all these complexion products: foundation, contouring, and then different cheek colors depending on your skin tone.
In the summer months it is of course muggy, which is why it is important to have the right amount of radiance and not to look too shiny, especially for photos. It’s also nice, maybe more of a golden complexion with something fresh on the lips. And I’m delighted that we launched our powder just in time for bridal season. If the opportunity arises for your actual wedding photos, I definitely recommend picking up a small touch-up kit to brush up.
In your expert opinion, is it a taboo for brides during the wedding ceremony?
Absolutely not! I think the most special and beautiful thing about being a bride is that there are no rules. It’s really all about you as an individual and what suits you best. If it suits me to have black lipstick at my ceremony and it makes me feel my best, then I will wear it.
I couldn’t agree with you more. Regarding makeup tests, do you have any recommendations for future brides to prepare for?
I know a lot of brides are interested in getting pre-processes and pre-wedding treatments, like a facial or something, which is perfectly fine. My only advice would be to focus on treatments that don’t require excessive squeezing, aggressive products, and no downtime. I think a gentle exfoliation the night before a makeup try is good for making your skin look and feel more natural.
You should also make sure you communicate with the makeup artist if you have any sensitivities regarding products, and then it’s always great to show a few reference pictures as well. Finally, it is important to explain the conditions under which you are getting married – whether on the beach, at night or whatever it may be.
If a bride is planning to do her own makeup for a shower or rehearsal dinner, what products should she consider for a successful beauty look?
It really depends on how you want to look, but I think keeping things simple is always very elegant. If you’re someone who usually likes to play your eyes, maybe go more classic. Or maybe focus on making the skin look as gorgeous as possible and put a pop of color on the lips, for example.
It’s all about you as the bride, and it’s fun to experiment with something a little different from how you’ll look on your wedding day.
Do you recommend different makeup looks for wedding party versus ceremony? Why or why not?
From the ceremony to the reception, I wouldn’t necessarily change a look too much, just freshen it up – I’d instead focus on changing up your outfit. Ideally, a bride feels as beautiful as she has ever been, and you just want to pump it up further and not change anything too drastically.
Are there any common mistakes you’ve seen in your experience of executing a bridal look?
Perhaps the most common mistake would be to overdo it with makeup and be a bit heavy-handed thinking it’s the right thing to do. I also think it’s important to look out for tan lines if your dress is revealing.
Any final makeup tips for brides-to-be?
If you use our products and think you’re going to cry, you might choose a waterproof mascara. Also, specifically for our Eye Pods eyeshadow, you can always add a little translucent powder at the end to add more longevity to the formula. But Westman Atelier is a really beautiful brand, especially for brides. It’s about amplifying what you have and creating the very best version of yourself, which I think is something like a bride in a nutshell.
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